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Emails from our website being blocked or filtered by hotmail accounts

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Hi there. 

I am a researcher at Canterbury Christ Church University. A project I work on has a dedicated website www.kindnessformums.org. This website sends automated emails to participants from the email address *** Email address is removed for privacy ***. When these go out to Hotmail accounts, it appears they are often being filtered to a junk mail folder or similar, as participants are saying they are not getting through. Is there a way we can rectify this problem (as it's very important for the study that emails reach participants)? Can you register the email address as from a legitimate organisation, for example? 

Let me know what the next steps are, if any, to rectify this. 

Many thanks, 

Issy


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